What is Ireland’s national treasure?
Guinness beer is Ireland’s national treasure, and it can be found everywhere in Ireland.
When you arrive in Dublin, you must visit the Guinness Storehouse. Guinness, derived from the family name, has finally become a world-famous dark beer brand after 250 years of ups and downs. The Guinness Storehouse is a new center of the Guinness Comprehensive System, where you will have a refreshing understanding of Ireland outside of tradition.
The Guinness Storehouse was completed in 1904. It covers an area of 64 acres and is built in Chicago style. The overall building is made of steel. The beer exhibition hall has eight floors and systematically introduces the corporate culture of Guinness. You can taste pure dark beer on the first floor; the brewing process of Guinness dark beer is displayed on the second floor; the Guinness dark beer advertising exhibition is on the third floor, with posters, audio and video products…
Generally refers to Guinness Stout. Guinness Stout, as a well-known beer brand under Diageo, is the world’s largest stout brand. Guinness Stout is also the origin of the Guinness World Records.
The quality of Guinness Stout is reflected in every process of brewing. It is brewed from four raw materials: barley, hops, water and yeast. Guinness beer brewed from roasted barley has a distinctive dark color and a unique taste. Guinness beer is brewed in more than 50 countries around the world.
The history of the development of Guinness
In 1759, a man named Arthur Guinness built a brewery on St James’s Gate Street in Dublin, Ireland, to produce a beer with rich foam, mellow taste and dark color. This is Guinness stout.
At the beginning of its establishment, Ireland had 200 breweries, of which there were 10 on St James’s Gate Street, and competition was fierce. However, Guinness Brewing Company still stands out among many beer companies.
By 1930, one in every 10 Dublin men depended directly or indirectly on the Guinness Brewery for their livelihood.
By 1833, it had become the largest brewery in the Irish beer market.
In 1886, Arthur Guinness established a company in London.
Guinness Stout is brewed and produced in more than 50 countries and sold in more than 150 countries, with an annual sales volume of 1.883 billion pints (about 900 million liters).
In 1951, at a hunting party in County Wexford, Ireland, Sir Hugh Beaver, the executive director of the British Guinness Brewing Company, missed a golden plover. He complained that it was the fastest flying in the world. The bird out. But his companion disagreed and had an argument with him. Beaver was enraged. He wanted to find evidence to support him in the book, but he was surprised to find that no book had such a detailed description of the bird’s speed.
In 1954, there was another debate over whether the grouse was faster than the golden plover. Sir Hugh realized that people often encounter such problems in bars. If there is a book that can provide answers to such disputes, it will not only help people find a basis for bragging, but also help the wine and sell more. Wine, the bar will benefit endlessly. Therefore, he decided to publish a book documenting this “world’s best” by his company. The reputation of “Guinness World Records” is far greater than its original origin as a dark beer.
The Guinness Book of World Records is a successful idea of the Guinness Brewing Company, whose purpose is to enhance the reputation of the Guinness brand. In the course of more than 200 years of development, Guinness Beer Company has been trying to attract people’s attention to its brand, which is also one of the “secret recipes” for its success.