What is the stem of a bed in Cao County?
Caoxian County, Heze, Shandong has recently become popular on the network short video platform. Suddenly, “Beijing, Guangzhou and Cao”, “I would rather have a bed in Cao County than in a house in Shanghai,” and “Cao County, the center of the universe”, etc. were popular on the Internet.
Why did Cao County suddenly detonate the entire network? In addition to the hot words on the Internet, what are the proud capitals of Caoxian people?
How to treat Cao County out of the circle?
County head: ridicule is also the driving force for progress
Recently, on major short video platforms, an internet celebrity short video blogger in Cao County called out the slogan “Shandong Heze Caoxian 666” with a unique accent, which exploded on the Internet platform, and many netizens competed to imitate, forming a unique expression phenomenon .
Cao County is a county under the jurisdiction of Heze City, Shandong Province. In the past month, the total number of videos related to this ordinary place name on a certain social platform exceeded 260 million, making it a veritable “net celebrity” city.
Why did Cao County suddenly become popular? Liang Huimin, the mayor of Cao County, believes that this has a lot to do with the local people’s keenness, faster exposure to new things, and Internet thinking. “One is that everyone cares about the information from their hometown and the development of their hometown; the other is that the changes in the hometown are indeed great, even a little bit unbelievable.”
Speaking of netizens ridiculing such as “I would rather have a bed in Cao County than a suite in Shanghai”, Liang Huimin said, “These ridicules are not very malicious, but just want to laugh. The Internet age requires an online thinking to look at this. We know that Whether it is economic aggregates, urban management, or social undertakings, Cao County and’Beijing, Shanghai, and Guangzhou’ are incomparable. The larger gap is the driving force for us to move forward.”
What does Caoxian rely on behind the outburst of fire?
Two economic pillars of performance costumes and wood products
Cao County is one of the first batch of 20 provincial-administered counties in Shandong Province. It is located in the southwestern part of Shandong Province at the junction of four provinces and eight counties. It covers an area of 1969 square kilometers and has a total population of 1.75 million. It is the most populous county in Shandong Province.
Many people who learned about Cao County from the Internet have only a variety of hot words and ridicules on the Internet. So what is the real Cao County? What characteristic industries are behind the high traffic in Cao County?
It is understood that the characteristic products are the characteristic economy corresponding to the two major “economic centers” of Cao County represented by Daji Town and Zhuangzhai Town: wood products and costumes.
Costumes account for 70% of the national share of the country. The director of the E-commerce Office of Daji Town, Cao County, Heze City, said that for the villagers in Daji Town, Cao County, Children’s Day is their “Double Eleven”. This is the country’s largest production base for costumes, with 18,000 online stores, and 70% of the costumes nationwide are contracted annually.
As the festival approaches, Daji Town, Cao County has entered the busiest season of the year. At 4 o’clock in the afternoon every day, the intersection of the town center is blocked by cars, express vehicles, and fabric transport vehicles. Here is the “evening peak of the same style” in big cities.
A courier who shuttled through the town told reporters, “This time of the year is the busiest. A courier point can send three or four thousand orders, and I can’t drink water when I’m busy.”
On the main roads of Daji Town, large and small billboards are hung in the workshops, covering fabrics, accessories, processing, production…and every link of the apparel industry chain. More and more villagers have joined this industry. Now 80% of the villagers in the town are engaged in performance costume processing and upstream and downstream industries.
In recent years, with the rise of the Hanfu trend in China, the villagers have checked the direction of the wind and took advantage of the clothing industry to catch the fast train of Hanfu business. Searching for “Hanfu” on the e-commerce platform, you can find that the top three provinces of shipment are Guangdong, Zhejiang and Shandong, and Shandong’s Hanfu is concentrated in Cao County, Heze.
“The market for costumes and Hanfu is very active this year, and the town’s annual output value is expected to exceed 10 billion.” said Li Tao, party secretary of Daji Town, Cao County.
Wood products are exported to many countries. This time Cao County “out of the circle”, another point that everyone ridicules is the coffin industry.
At present, Zhuangzhai Town in Cao County has become the country’s largest paulownia processing and export base with the local high-quality paulownia resources in Cao County, and coffins made of paulownia account for 90% of the Japanese market. There are more than 6,000 woodcraft companies in Cao County, and 300,000 people in the wood processing industry. It is one of the three 100 billion-level wood product industrial clusters in the country, and most of its products are sold through e-commerce.
According to the production manager of a local handicraft company, the Internet economy has created cross-border e-commerce, which directly talks to customers, eliminating the need for “middlemen” steps and profits.
In the past few days, the company’s production workshop has been running on the shaft. Their newly-launched iron-wood combined shelf is very popular in European and American countries and has become a hot commodity.
The new platform brings new economic growth points. In 2020, there will be 273 cross-border e-commerce companies in Caoxian County, the number has increased by 65.5% year-on-year, and the export value has exceeded 3 billion yuan. Statistics show that there are 124 Taobao villages in Cao County, which is the second largest Taobao village cluster in the country after Yiwu, Zhejiang.